The Role of Generalists and Communication Challenges in Gaming Studios

What are the most common blockers to growing games profitably? In other words, why won't your game grow? You built a game and it’s awesome, but it’s not growing like you want it to. What’s wrong? Maybe this episode of Growth Masterminds holds the answer. Today we’re chatting with who reminds me of Ben Affleck in The Consultant, because she’s called in when nothing else is working Her name is Sara El Bachri. She runs ShamsCo, does the mobile gaming growth masterclass, and has worked with 40+ gaming studios over the last few years including EA, Rovio, Gameloft, DoubleDown, Netflix Games, and TutoToons. All of that means: she’s seen a few things. And fixed a few things. We hear about the biggest blockers for growth for games both big and small ... and a little about Sara's journey to becoming an internationally renowned UA consultant. 00:00 The Growth Dilemma 00:33 Introducing Sarah El Bachri 01:27 Mobile Game Growth: Strategies and Insights 11:44 Bridging the Gap: Communication and Creativity in Game Studios 18:10 Unlocking Organic Growth: The Power of Testing and Education 21:49 The Importance of Internal Education and Collaboration 27:12 The Complexity of User Acquisition