UP287 The Bundle 2023 Preview
Unofficial Partner Podcast
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The Elasticity of Sport in 2023
I'm wondering about the elasticity of sport in 2023. It's always been assumed and you made the point that it's probably more resilient than other categories. But we're going to come through a period now where people are rationalizing their subscriptions, he says. If you're somewhere in the middle like tennis or something, which is used to getting a lot of money from linear broadcasts in the past, then trying to get to it on an OTT basis can be difficult.
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