Jonathan: When to sub-evolve your product and start revolutionizing it or even reinventing a new one? Like for example, stop working on features for Adobe Photoshop and start working on Adobe XD. If the problem is evolving, I think and your product can really solve it. It makes sense to continue investing and sort of rebuilding your product. But if that's no longer the problem for the customer... Do we need to rebuild something? Mm. Bam. Very nice. Great advice, Jonathan. Okay, it looks like we got a listener question. Dennis, a designer from Germany, his Twitter handle is at Dan Hat, asked an interesting question. And Jonathan made me think of