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La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti

How I Built This with Guy Raz

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Brewing Dreams: The Early Coffee Journey

This chapter chronicles the early experiences and aspirations of two friends in the coffee industry, tracing their journeys from humble beginnings to dreams of entrepreneurship. The narrative captures their reflections on personal struggles, deep friendships, and the evolution of coffee culture in America during the late 1980s. Through shared meals and strategic discussions, they cultivate a vision for a coffee business focused on quality and direct relationships with farmers.

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