Introduction

Petek Hawkins, Head of Global Learning Enablement Development at Fivetran and Paul Butterfield, Instructure Revenue Enablement VP recently discussed Sales Enablement’s role in the selection, customization and successful implementation of sales methodologies and share their experiences with several of the leading methodologies. Why is a sales methodology so critical?

• Is a sales methodology different from the sales process? How?
• What to look for in evaluating and selecting a sales methodology
• Customized or off the shelf?
• The 5 steps to follow that ensure a successful implementation  

 Petek Hawkins combines strategy, plan, and process to design programs for the sustainable growth of multi-million global SaaS companies such as Zoom Video Communications and Fivetran. She is adept at driving individuals to full productivity by aligning the core competencies of any role to intelligently designed data-driven programs that meet the learners where they are. She leads companies to quickly grow revenue engines with scalable enablement, learning, and development. Her motto is: Simplify, standardize and scale!

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