Positioning with April Dunford cover image

From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky

Positioning with April Dunford

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Rethinking Marketing Personas

This chapter critiques traditional marketing personas, advocating instead for the use of segmentation profiles grounded in quantitative data. The speakers emphasize the need for a metrics-driven approach to enhance targeting, optimize resource allocation, and drive actionable business strategies.

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