Positioning with April Dunford cover image

From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky

Positioning with April Dunford

CHAPTER

Rethinking Marketing Personas

This chapter critiques traditional marketing personas, advocating instead for the use of segmentation profiles grounded in quantitative data. The speakers emphasize the need for a metrics-driven approach to enhance targeting, optimize resource allocation, and drive actionable business strategies.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner