Unleash Your Creative Influence: Insights from Jay Clouse
Negotiate Anything
00:00
How to Talk to a Mass of People
Sally Kohn: It's an unnatural thing to create some digital artifact that you know is going to be consumed by multiple people and do that in a way that feels personal. She says we communicate at like a fifth grade level when it comes to language, so how can creators relate one-to-one with their audience? Kohn: You have to imagine that I'm talking to Kwame; this again comes through practice. But if you take the time to read something out loud, it becomes very clear quickly.
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