The Bull Case of Self Service Platforms for Small Businesses and Business Owners

There's only a certain set of eyeballs for whatever you want a target. And the more advertiseers you have coming at your platform, you're basically running an auction. The price to get in front of those, ah, eyeballs is going to go up. Once i have this self service rolled out, once i have the skew capability. I'm just not willing to bet that they're going to execute on this.