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The Barbie Effect on Female Filmmakers

The Town with Matthew Belloni

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Barbie and the Female Franchise Era

Women are 50% of the population and that big budget movies geared toward women, we usually get like two or three a year. Why you wouldn't continue serving an audience like this over and over again? I mean, this is sort of an obvious thing to say, but good movies are hard. They're not really easy to make. The fact that we had two of them this past weekend with Oppenheimer and Barbie opening, you know, those are not movies that you see at the box office every weekend anymore.

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