Ecommerce Playbook: Numbers, Struggles & Growth cover image

Are Ecommerce Brands Suddenly Failing?

Ecommerce Playbook: Numbers, Struggles & Growth

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Trends in Consumer Spending and Confidence Levels

This chapter analyzes recent changes in consumer spending and confidence, highlighting the lowest levels recorded since March 2023. It also discusses troubling trends between new and returning customer revenue that may impact future sales.

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