LTV by Channel, LTV by ICP?

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Not every acquisition channel that someone comes in, they know who you are. So a lot of people don't do also like LTV by channel, LTV by ICP. And if you're going to do LTV, you better start dissecting it into different parts and also even CAC payback. It's just getting into, I know I'm getting into the weeds too, but I totally agree with that LTV thing.

Corey got the marketing bug at college and hasn’t looked back. Now an SaaS founder and with his own newsletter, he opens up his playbook.

As writer of the Swipe Files, Corey has more than 10k subscribers and growing. He’s also the founder of SwipeWell, a tool dedicated to helping you save, organize, and reference marketing examples so you always have them when you need them most.

Daniel and Corey get into why SEO is a magic tool, why there’s always a danger in averages, and why becoming an independent thinker is the goal.

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Timestamps:

0:00 Intro

04:23 The Race to Succeed

07:56 Solving The Annual Subscription Problem

08:26 The Magic of SEO