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112 - Corey Haines Opens The Saas Marketing Playbook

The Marketing Millennials

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LTV by Channel, LTV by ICP?

Not every acquisition channel that someone comes in, they know who you are. So a lot of people don't do also like LTV by channel, LTV by ICP. And if you're going to do LTV, you better start dissecting it into different parts and also even CAC payback. It's just getting into, I know I'm getting into the weeds too, but I totally agree with that LTV thing.

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