Exploring Fast-Food Chains' Engagement with Niche Internet Cultures

In this installment of Best Of The Gist, we tackle the important topic of poor-quality, quick-heating food innovations. From the archive, we listen back to Mike’s 2022 interview with Nathan Allebach, brand consultant and the twitter voice of Steak-umm brand meats for many years. As such he engaged with gaseous comedians and angsty millennials and has some theories as to why it all worked. Then, from the past week, Mike’s spiel about Wendy’s surge pricing strategy. 

Produced by Joel Patterson and Corey Wara 

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