Registration, Guardrails, and Market Incentives

Tom Farrey is the founder and executive director of the Aspen Institute's Sports & Society Program, which he launched in 2011 to convene leaders, facilitate dialogue, and inspire solutions that help sports serve the public interest. He is best known for creating Project Play, the program's flagship initiative that develops and shares knowledge to grow youth sports participation. Since 2013, Project Play has mobilized more than 20,000 organizations and helped unlock over $60 million in grants for grassroots programs. A former Emmy-winning investigative journalist at ESPN, Farrey authored the 2008 book Game On: The All-American Race to Make Champions of Our Children and has been recognized as one of the nation's leading voices of youth sports.

In our discussion today, John and Tom discuss their recent US House of Representatives testimony on the state of youth sports in the US, as well as some of the recent initiatives of Project Play including their 63x30 project to get 63% of US kids playing sports by 2030. We also discuss some very doable steps that facility owners and even the US government can take to improve youth sports and get more kids playing.

Learn more at www.projectplay.org

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This week's podcast is brought to you by our friends at Sprocket Sports. Sprocket Sports is a new software platform for youth sports clubs. Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.

Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs. So if you've been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG.

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