What's in a Name? Naming Your Company and Filling Your Brand with Meaning with Brad Flowers (MDE391)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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The Evolution of Ethics and Politics in a Name
Brad Flowers: I think the first time you bring up a really interesting point which is this international concept. He says if you have to spend a lot of time telling people how to how to pronounce that you should probably scrap it. But my goodness the internationalization component can be tricky, he says. Brad Flowers: The best place for the book is the naming book. And the world will do.
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Transcript
