How to Be a Better Customer Focused Company

David Wheeler: We worked with one of the largest wealth management companies in the world and they had a visionary leader to be clear that we're actually doing quite well. The leader of their largest business unit said, we need to be more customer focused. They created working teams that were specifically assigned to those outcomes.Wheeler: It's people caring from the customer perspective and listening to the customer feedback and actually applying that. He says you make fewer mistakes because you're testing and learning. You have better employee engagement and much less burnout due to this approach.