Mastering YouTube Video Optimization with AI Tools

Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your YouTube content!!

👀 ABOUT THIS EPISODE

It's time go *FINALLY* grow on YouTube in 2025!!! This week, we're unpacking a full deep-dive guide to YouTube, how to ACTUALLY grow on YouTube in 2025, how to stop treating it like it's 2012 (lol) & you're new strategy for each week to grow! In today’s episode, we’re clocking in to the Busy Blooming office & diving into thumbnails, your weekly workflow to create a video, how to view your YouTube channel brand, scripting, and a mindset reset as always. Let’s get you that play button!!

This episode is for you if:

• You’ve been creating on YouTube for years & haven't had the growth you want

• You want to get started on YouTube, but you feel overwhelmed by how to do it

• You can't figure out why you're videos aren't performing & feel stuck

• You want to understand how YouTube *actually* works & what you need to do grow

• The 100k YouTube button is on your Pinterest board!!

🎧 LISTEN ON THE PODCAST

Listen on Apple: https://apple.co/3OsCVEK

Listen on Spotify: http://bit.ly/3CHpmPo

Listen anywhere else: https://pod.link/1565886767

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🔗 MENTIONED IN THE VIDEO

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Vlog with filming/editing details: https://youtu.be/x-md4M5qd_0

Some links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!

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⏱️ CHAPTERS & TIME STAMPS

• 00:00 – Let’s clock in!! It's time to deep-dive into YouTube 2025
• 03:27 – Why it’s harder to grow if you’re NOT new to YouTube..
• 04:51 – YouTube has completely changed since 2015 (and here’s how)
• 05:26 – The BIGGEST mistake experienced creators make on YouTube
• 05:55 – How to stop treating your YouTube like a vlog & start treating it like a business
• 06:38 – The ONE theme every video on your channel needs
• 07:13 – Break up with “vibes-only” content — this isn’t 2015 YouTube anymore
• 07:55 – My weekly system to actually grow in 2025 (step-by-step)
• 10:16 – Building your video framework like a 100k subscriber channel
• 14:16 – How to “script” & outline your videos for growth
• 17:16 – Vlog vs sit-down content: here’s how to outline both
• 20:57 – Your intro matters more than you think — The first 2min
• 23:34 – Branding yourself as a creator (the soft skills and the hard ones)
• 26:56 – Let’s talk algorithm: CTR, retention, and what YouTube actually wants
• 29:00 – Titles & thumbnails are 90% of the game — here’s why
• 29:36 – Deep dive: how to write better titles that people will actually click
• 32:48 – Growth tip: change your title & thumbnail after 1-week
• 33:42 – How to make scroll-stopping thumbnails in 2025
• 37:32 – How to master YouTube descriptions, tags & more with ChatGPT
• 42:47 – After Hours!! The new BB show format & HUGE announcement!!!!
• 48:52 – Last week’s episode correction + sponsor thank you 💛

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📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay