Mark Bergen on Aligning Sales Product Partners and Mission
The Revenue Leadership Podcast with Kyle Norton
Navigating Product Roadmaps and Partnerships
This chapter explores the strategic alignment between sales and product teams in engineering-led organizations, emphasizing the importance of collaboration and effective communication. It discusses the critical role of understanding partner motivations and market readiness when establishing successful business partnerships, along with recognizing the need for authenticity in these collaborations. Additionally, the chapter highlights the complexities of sales incentives in partnerships and the necessity for clear goals and principles to foster impactful relationships.
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