The Importance of Retention in Video Marketing

The RPM is like kind of in this weird midway of like $5 where it would usually be maybe $10 per 1000 views. Do you think that's why it's not got as many views as the first video because YouTube aren't pushing it as hard because they're not making as much money from it? I don't see, see, I don't think that's a thing. I just think because the retention was bad. Like I'm not going to lie, the retention was really like, I think it was 40, it's like 50% first day on a 12 minute video,. But it dropped like pretty suddenly and the first 30 seconds was bad.