How Agencies Failed me as an In-House Marketer -- Tyler Elliston // Right Side Up
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Is It a Good Time to Hire an Agency?
I think agencies are really good when you need a defined playbook and that playbook can be more or less generically applied. So very commonly this is the case after you validate it a channel works and you just need to scale it. And then it sort of transitions to more of a playbook solution once it's cracked. We're growing plants. We're being raid makers. God knows what's happening in my head.
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