Marketing Tactics and Challenges in Web3 Gaming

This chapter explores the marketing tactics used in the Web3 gaming industry, including co-promotion, micro-influencers, and engaging with niche communities. It also addresses the challenges faced by startups in promoting web3 games and the potential of user acquisition and mobile storefronts. The chapter offers insights into the difficulties with traditional user acquisition methods, the role of crypto enthusiasts in promoting communities, and the potential and value of the web3 gaming space.