Is This Event Really Worth It?

"How many companies really talk like that? Ah, not so many," he says. "So how much of your copy right now, on your web side, would make somebody almost do a double take and lean in?" 'You've had that hapen before, michael,' the author adds. "'If it's the norm, it mean people will naturally skip over it, and they won't pay attention' This is that, andand i think that really brings us to the next one, theyou have to think about er."