In 2014, Starbucks introduced a first of its kind partnership with Arizona State University to cover in full college tuition for every American Starbucks employee working 20 or more hours a week. Howard Kurtz: "The country is $22-23 trillion in debt. It doesn't have the financial capability to do the things that we would aspire America to do"
You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.
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