4min chapter

Make Things That Matter cover image

#57 Rob Fitzpatrick: Shaping an Entrepreneurial Career

Make Things That Matter

CHAPTER

How to Succeed With Beta Reading

Sally Kohn: I love this idea that you were just speaking to of an outcome oriented community. It's the groups where people join for a shared purpose. So either the community can be the product or the community can enable customer success with the product, which makes them more sophisticated, more evangelical, et cetera. She says there are many other valuable additions and add ons along this customer journey from their goal to their success.Kohn: You don't know which of those is going to hit and so you need the capital to sustain a whole portfolio. But that makes that makes a total sense. We'll get back to it.

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