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Why Sports Rebrands Are So Hard with Jon Contino

A Change of Brand

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The New Yorker's a Sports Designer

New York-based branding and design expert John Sutter has worked with some big brands. He's helped the Miami Dolphins, Boston Red Sox, Tampa Bay Buccaneers introduce a secondary logo script wordmark. "Long story short, I've been drawing my whole life," he says of his love for sports logos.

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