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Embedding lending and credit into the fintech value proposition, with Canopy CEO Matt Bivons

The Fintech Blueprint

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The Challenges of Being Product-Centric in FinTech and Web3 Ecosystems

This chapter discusses the difficulties of focusing solely on the product in the FinTech and Web3 ecosystems. It highlights the importance of understanding the go-to-market problem and shares the founding journey of Canopy, a student credit card. The chapter also covers the challenges of finding a bank sponsor and a system of record for the product.

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