How I Built This with Guy Raz cover image

Advice Line with Jim Koch of Boston Beer Company (August 2024)

How I Built This with Guy Raz

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Crafting a Customer-Centric Electrical Business

This chapter explores the journey of building a successful electrical business that prioritizes exceptional customer service. The founders discuss the importance of clear communication, brand identity, and differentiating their services from competitors despite being priced higher. Additionally, they reflect on the unpredictability of entrepreneurship and the relationship between business success and personal fulfillment.

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