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Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

The CMO Podcast

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The Importance of Elevated Ingredients

Shake Shack has become one of those concepts that people say the word and don't think about its implications, what's it really mean. So I'd like you to kind of unpack that word for us right now, Jay. When you say storytelling and you're a storyteller and storytelling is critical to brand building. It starts with elevated ingredients and food that no one else could serve at this level.

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