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The Evolving State of AI Search

Ahead of the Game

CHAPTER

The Evolution of Search: TikTok's Rise and AI Impact

This chapter delves into the evolving role of search engines like Google and the emergence of TikTok as a search engine, particularly for beginners in various interests. It discusses the impact of AI in providing information and recommendations based on user needs, as well as the importance of genuine reviews over sponsored content in search results. The conversation highlights the evolving landscape of AI search and the necessity of adapting to changing trends in digital marketing to effectively connect with audiences.

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