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James Murdoch on His Vision for Art Basel and the Future of Culture

The Art Angle

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The Rise of Vertical Integration in the Entertainment Industry

At Sky, we really believed early on that sort of broadcasting across multiple platforms wasn't some fantasy in the future. We never thought of ourselves as just a satellite television provider. And this was a journey that we really started to understand would take both an investment in programming and vertical integration. The best expression of that that we understand today is if you look at whether it's a Netflix or a Hulu or something like that.

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