New Books in Business, Management, and Marketing cover image

Wendy Smith and Marianne Lewis, "Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems" (Harvard Business Press, 2022)

New Books in Business, Management, and Marketing

CHAPTER

The Paradox of Constant Change

Change plurality and scarcity brings paradoxes to light. The more change that there is, the faster tomorrow becomes today. There's a tension between the past and the future tradition and modernization. And so if there has been a bit of a shift into recognizing that these paradoxes exist and that we need to navigate them.

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