New Books in Business, Management, and Marketing cover image

Wendy Smith and Marianne Lewis, "Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems" (Harvard Business Press, 2022)

New Books in Business, Management, and Marketing

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The Paradox of Constant Change

Change plurality and scarcity brings paradoxes to light. The more change that there is, the faster tomorrow becomes today. There's a tension between the past and the future tradition and modernization. And so if there has been a bit of a shift into recognizing that these paradoxes exist and that we need to navigate them.

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