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E1109: Ritual CEO Katerina Schneider on creating pure & effective vitamins, standing out in a crowded DTC market, utilizing subscriptions & more

This Week in Startups

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From Skepticism to Belief: A Personal Vitamin Journey

In this chapter, the speaker reflects on the personal significance of social media handles and shares humorous stories that highlight emotional connections. Transitioning from a skeptical stance on vitamins to a transformative experience, the speaker narrates their journey towards founding the vitamin company Ritual, while weaving in themes of health and motherhood.

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