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What Keith Rabois Thinks About Basically Everything

Village Global Podcast

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Investing in the Non-Consumption Market

I think there are two different types of markets in the world, but I call non consumption market and consumption market. And basically it's whether the market's pre-existing and well known or you're shipping a new product that no one's ever used before. So my friend Kevin Hart, he's been in front of mine for 30 years and co-investor for like 15 really is excellent at decomposing our current market. He can figure out what incumbents are vulnerable and how to attack them and succeed. Then there's markets that don't exist and nobody knows that they could be great markets. Nobody knew what the market was for short video consumption back in the day. Those markets are

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