TLS67: Egge on Lightning Network Advertising and the Creator Economy on a Bitcoin Standard
The Kevin Rooke Show
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Programmatic Ads
Programmatic ads have become the preferred business model for some of the largest companies in the world. What made it so appealing for facebook and google to use this as a monatization strategy rather than, you know, sell something? "There's different effects that that took place," he says. The most interesting thing about programmatic ads is they can't tell if a user has seen it or not. It's just like a paper print, like somewhere in the street"
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