The Fuel for Enablement Is Storytelling

In this episode of The Marchitect, Julien Sauvage (VP, Product Marketing @ Gong), one of the best Marchitects in the game, “stopped by'' the podcast recently and shared how he collaborates with his key “interlock” stakeholders to both create a unified story for the market and accelerate growth in the Revenue Intelligence category.

In this session, we discussed:

• How Product Marketing is Driving Gong's Go-to-Market efforts
• How you as a Product Marketing Leader can align everyone to tell the same stories
• The importance of Storytelling and how you can differentiate your product in the market
• Opportunities where Product Marketing Leaders can enable the Revenue Engine