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Waarom je in Rusland geen Heineken kunt kopen, maar wel Nederlandse bloemen
de Volkskrant Elke Dag
De complexe dynamiek van Nederlandse export naar Rusland
In dit hoofdstuk wordt de aantrekkelijkheid van de Russische exportmarkt besproken, met een focus op de winstdeling tussen groothandels en Nederlandse bedrijven. De impact van reputatieschade en parallelle importroutes komt ook aan bod.
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