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5min chapter
MrBeast: How to capture the attention of billions
Nudge
How to Use Input Bias to Grow Your Business
MrBeast was offered his first brand deal back in 2017. He spent hours pleading with the advertisers to double their payment so he could give away a full $10k to a homeless person. You can apply this yourself by telling your clients how long your team has spent building a feature.
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