SaaStr 640: CRO Confidential: How The Biggest Product-Led Enterprise Company In The World Found Success with Atlassian CRO Cameron Deatsch
The Official SaaStr Podcast: SaaS | Founders | Investors
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Segmentation
I've done segmentation at every company that I've been at whether it was echosigns and if it's specs. And it initially starts like many things as a bit of an art where you sort of define the types of companies we think should be a segment line. So with the data center offering we largely and it started like, but we didn't really have a proactive account model what we basically realized is, hey, what customers are having scale challenges. Yeah, and let's mark it to those customers. We know who they are because we see their support tickets. Let's email them hey we have something for you, you know, and see who signs up. Who
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