How Ad Tech Can Adapt To A Cookieless World -- Harry Maugans // Blast PR
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Cooki Is a Name Tag
The cooki is just an identifie in number, usually olf in america. So the first time an abtec platform, be at the trade desk or gugle or whoever else, see sa computer or a browser, they randomize an idea and stamp it on to the browser. And when you exhibit specific behaviors on web property, the company that dropped the name tag gets to look at it. It can stitch together the use sjourney and understand this one device doing things across multiplesites.
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