The Other Game: How Athletes Become Brands
DealBook Summit
00:00
Navigating Authenticity in Sports Branding
This chapter explores the intricate dynamics between athletes, their personal brands, and the role of social media in audience engagement. It highlights the challenges of curating an authentic online presence while managing public scrutiny and negativity. Additionally, the discussion reflects on the evolving landscape of sponsorship and the significance of genuine connections in the NIL era.
Transcript
Play full episode
