The way that we do things needs to change and will change as a result of some of this new tech. I'm big on principle based decision making and leadership. A lot of people are concerned that people are going to use, you know, chat GPT to create something and send it to customers without ever looking at it. But we all have to be responsible with the ultimate content is, is our content. It's not what the AI generated and we're responsible for those decisions.

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