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Ep. 184: Lucid Motors’ Derek Jenkins on EVs and Designing an Electric Future

Clever with Amy Devers

00:00

The Transformation of a Brand

I was in Audi for about six years but I was in the Volkswagen Group for 16. It's unusual if you think about in the industry how often do brands go through like such a transformative period. That collective camaraderie of growing something together too is really powerful.

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