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3. My Sharona (Replay)

The Economics of Everyday Things

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The Resurgence of 'My Sharona'

This chapter explores how the use of the song 'My Sharona' in the movie 'Reality Bites' led to a resurgence in popularity, increased revenue through synchronization deals, and ongoing income through streaming royalties and record sales. However, it also highlights the unfortunate fact that Sharona Alperin, the subject of the song, does not receive any financial benefits from its success.

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