The Cola Wars: Marketing Rivalry and Cultural Reflections

This chapter explores the history and cultural impact of Coca-Cola and Pepsi's advertising strategies during the 1960s to the 1990s. It highlights significant events such as the intense competition between the brands, Nixon's involvement, and Coca-Cola's disastrous 'New Coke' launch. Through anecdotes of marketing stunts and the transformation of brand identities, the chapter reflects on the broader societal influences that shaped their narratives.