2min chapter

Acquired cover image

The NFL

Acquired

CHAPTER

The NFL and the Social Media Era

From a revenue perspective, the NFL today makes twice as much as basketball. But that's a pretty damning trend looking at where Gen Z's interests lie. How do you bury these studies? And how do you deny the existence of these things when people in your organization have been hired to commission this research and then you're burying it for decades? The betrayal of trust happened on so many dimensions. This came out at the dawn of the social media era.

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