The NFL and the Social Media Era

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From a revenue perspective, the NFL today makes twice as much as basketball. But that's a pretty damning trend looking at where Gen Z's interests lie. How do you bury these studies? And how do you deny the existence of these things when people in your organization have been hired to commission this research and then you're burying it for decades? The betrayal of trust happened on so many dimensions. This came out at the dawn of the social media era.

The NFL — it’s almost synonymous with America today. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And whether you watch football or not, this is one incredible business story. Acquired is ready for some football — let’s kick this Season off right!

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