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258: Obama’s Speechwriter: Working in the West Wing, Speeches that Make History, and Becoming a Confident Speaker. Terry Szuplat

SPEAK LIKE A CEO

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The Art of Presidential Speechwriting

This chapter explores the speaker's journey as a presidential speechwriter, detailing their experiences in the White House and interactions with President Obama. It emphasizes the importance of authentic storytelling in both political and business communication, advocating for clarity and engagement over jargon. The narrative highlights the challenges and dynamics of effective speechwriting, illustrating how communication strategies can inspire audiences and enhance connection.

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