A lot of the use cases that we're seeing emerge right now are coming from the product design community too. It's hard to imagine a world where you can start a design practice at a company without someone that is really close to the founders and really experience themselves. You need to be able to develop this deep relationship with this person, which is probably why the timeliness of it matters so much.
Tome CPO and co-founder Henri Liriani and Katy Amaya of the Greylock talent team discuss the rising importance of founding designers at startups and share best practices for building strong design teams. While past generations of startups could get away with focusing purely on the technical aspects of their product in the initial stages and bring design teams later, today's startups are living in the age following an explosion of consumer apps (and the subsequent push for consumerization of enterprise software) that has resulted in a heavy focus on the end user experience. Good design is now a critical part of a company's success.
You can read a transcript of this interview here: https://greylock.com/greymatter/designed-with-purpose/
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