6min chapter

The CPG Guys cover image

Bev Alc Retail Media with Drizly's Amit Patel

The CPG Guys

CHAPTER

Drizzly and the Pandemic

The biggest barrier for Drizzly pre-pandemic was really describing customer awareness that alcohol delivery is legal and actually a viable option in many states. Our sales jumped 700% Euro over a year from 2019 to 2020. And our average order value on the platform itself grew by more than 50%. We've seen more brand dollars shift to performance media allowing our partners to run full funnel, marketing campaigns all the way down towards purchase intent and conversion. So we're really excited to be able to bring this forward to help support kind of more emerging and mid-tier brands as well through its DEI commitment.

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