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Birkenstock Convinces Investors That It’s Really a Luxury Brand
Bloomberg Businessweek
Birkenstock: From Family Business to Luxury Brand
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This chapter narrates the transformation of Birkenstock from a family business with a rich history dating back to 1749 to a luxury brand attracting investors through innovative products and collaborations. It highlights key figures like Johannes and Suzanne Birkenstock, as well as the company's shift from orthopedic shoes to stylish open-toed sandals, showcasing its ability to adapt and thrive over generations.
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