MASTERCLASS on Business Building in India in 2024, Angel Investing, Good Hiring Practices & More!
The BarberShop with Shantanu
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Understanding Premiumization and Consumer Problem-Solving in Business
This chapter delves into premiumization in business, focusing on solving consumer problems for effective differentiation and profit generation. Using energy drinks as a case study, it emphasizes the importance of long-term planning for sustainable competitive advantage.
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