GA4's Role in Democratizing Big Data

Show notes and full transcript is available at https://bit.ly/3KWjfap.

00:15 - Intro
 02:27 - Topic
 34:08 - Wind down
 35:54 - Outro

This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use Google's Campaign Manager 360 (CM360), Search Ads 360 (SA360) and Display & Video 360 (DV360), and how Google Analytics 4 (GA4) fits into it all too.

The post #77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik) appeared first on Measurelab.